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Uwe Seebacher
Unternehmenskommunikation neu gestalten

Das Buch macht deutlich, warum eine Neugestaltung der Unternehmenskommunikation erforderlich ist und bietet zugleich praktikable Konzepte und Leitfäden für die Umsetzung. Die Kommunikationsabteilungen hab…

lieferbar innerhalb 2-3 Wochen

Buch

EUR 59,99*

Mette Refshauge, Anne Katrine Lund
Mastering Corporate Communication

"Mastering Corporate Communication" is a comprehensive guide designed to assist communication professionals in navigating the new world of stakeholder capitalism. With the rise of new media, corporate res…

lieferbar innerhalb 2-3 Wochen

Buch

EUR 79,99*

Jörg Forthmann, Michael Neumann
ESG Reporting in Corporate Communication

This book illustrates the challenges posed by the highly complex ESG regulation to corporate communication and how they can be overcome. Starting from the year 2024, the requirements for Environmental, So…

lieferbar innerhalb 2-3 Wochen

Buch

EUR 69,33*

Elena N. Malyuga
The Language of Corporate Communication

This book explores diverse cultural and linguistic landscapes, unraveling the fusion of language, culture, and corporatism. It breaks new ground by examining lesser-known linguistic-cultural aspects of co…

lieferbar innerhalb 2-3 Wochen

Buch

EUR 120,46*

Marco Dell'Erba
Technology in Financial Markets

This book develops a dynamic perspective on the study of technology as a disruptive force and its relationship to financial regulation and the law. It identifies the interconnections that characterise tec…

lieferbar innerhalb 1-2 Wochen

Buch

EUR 206,49*

John Malone
Born to Be Wired

A legendary media pioneer tells his own incredible story—how he helped reinvent cable TV, launch high-speed internet, and shape the modern media landscape. John Malone remains a stranger to most people, …

Erscheint bald

Buch

Rachel Miller
Internal Communication Strategy

Discover how to design, develop and implement a successful internal communication strategy to transform your business from the inside out and unlock the power of corporate communication.

sofort lieferbar

Buch

EUR 40,28*

Organisational Communication in Africa

This book delves comprehensively into organisational communication in Africa in the digital age, alongside other organisational changes. This makes it a valuable resource for scholars, practitioners, and …

lieferbar innerhalb 2-3 Wochen

Buch

EUR 182,07*

Marketing and Sales Automation

This book clarifies based on latest findings and research what one needs to know about marketing and sales automation, how to manage projects to implement them, select and implement tools, and what result…

lieferbar innerhalb 2-3 Wochen

Buch

EUR 69,33*

Marie Schwimmer
Inspire Responsibly

Aspirational talk has gained increasing research attention as a compelling concept theoretically explaining the potential of talk-action discrepancies in corporate responsibility communication to instigat…

lieferbar innerhalb 2-3 Wochen

Buch

EUR 93,08*

Olaf Hoffjann
The Flight into Strategic Ambiguity

This book analyses how and why advertising, PR, and corporate and political communication make use of strategic ambiguity. This special quality of vagueness allows companies to talk about the relevance of…

lieferbar innerhalb 2-3 Wochen

Buch

EUR 96,73*

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