Corporate Communications – alle Bücher

Anne Katrine Lund, Mette Refshauge
Mastering Corporate Communication

"Mastering Corporate Communication" is a comprehensive guide designed to assist communication professionals in navigating the new world of stakeholder capitalism. With the rise of new media, cor…

lieferbar innerhalb 2-3 Wochen

Buch

Nicole Brühl
Exploring the Concept of Resonance in Scientific Research and as a Tool to Improve Efficiency in Corporate Communication.

Schriftenreihe der HHL Leipzig Graduate School of Management

This book examines resonance in corporate and stakeholder-oriented communication by tracing its origins in physics and its transfer into the social sciences. While earlier studies often reduced resonance …

lieferbar ab 22.12.2025.

Buch

Mastering CommTech

This edited collection by over 30 industry experts and scholars explores how communication departments can digitize processes to continue contributing to their companies' success. It deals with key questi…

lieferbar innerhalb 2-3 Wochen

Buch

Brighton Nyagadza
Corporate Storytelling for Branding

Corporate storytelling for branding is an important tool for improving communication and developing a professional culture. This edited volume provides a comprehensive treatment of the nature of corporate…

lieferbar ab 14.4.2026.

Buch

Axel Gietz
Corporate Affairs

About this book.- Communication and Corporate Communication.- Social Media.- Corporate Positioning and Branding.- Reputation and Trust.- Corporate Communication: Constituencies and Channels.- Corporate Af…

lieferbar innerhalb 2-3 Wochen

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Anders Liu-Lindberg, Christian Frantz Hansen
Communicating Financials to Executives

A hands-on guide to the effective communication of financial data, ideas, and insightsIn Communicating Financials to Executives, veteran finance practitioners and consultants Anders Liu-Lindberg and Chris…

lieferbar innerhalb 1-2 Wochen

Buch

John Malone
Born to Be Wired

If you've ever streamed a show on HBO Max, seen a Formula One race, hummed a tune on SiriusXM, bought concert tickets via Ticketmaster, or watched an Atlanta Braves game, you've crossed paths with John Ma…

lieferbar innerhalb 1-2 Wochen

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Charles Kostelnick
Visual Vestiges

Visual Vestiges explains how information design evolved over the centuries to make practical information clear, credible, and emotionally engaging .In Visual Vestiges Charles Kostelnick analyzes the role …

lieferbar ab 1.3.2026.

Buch

Craig Baehr
Information Experience

Information isn't simply read or used, rather it creates a holistic experience for users.Information Experience provides a usable framework for developing information products and design thinking practice…

lieferbar ab 2.12.2025.

Buch

Matt Bourn, James Best
Trusted Advertising

Trust in advertising, the lifeblood of successful brands, has been in long-term decline, yet trust in brands is more important than ever in determining consumer choice. Trusted Advertising provides a road…

lieferbar ab 24.2.2026.

Buch

Digitale Unternehmenskommunikation

wbv Publikation, Schriften zum Recht der Digitalisierung

As digitization continues to change corporate communication radically, shareholders and board members as well as financial intermediaries are increasingly taking advantage of fast, adaptive and broadly av…

sofort lieferbar

Buch

Rolando Martin Ortega Padilla
Das Unternehmensprotokoll als nonverbales Instrument der Unternehmenskommunikation

In diesem Buch wird das Unternehmensprotokoll als Bestandteil der Corporate Communication zur Stärkung der Corporate Identity untersucht. Dabei wird das Protokoll als nonverbales Instrument betrachtet, da…

lieferbar innerhalb 2-3 Wochen

Buch

Addressing Sustainability Challenges through Social Innovations and CSR Communication

Palgrave Studies in Governance, Leadership and Responsibility

This book reflects on how different stakeholders can work together towards ethical, responsible, and sustainable business alternatives that align to current global developments. Explored through the lens …

lieferbar ab 7.1.2026.

Buch

Agritourism Marketing in Africa

This edited volume takes a multi-faceted approach, giving readers insights into the role of digital and social media marketing in the agritourism industry in Africa. Each chapter provides theoretical and …

lieferbar innerhalb 2-3 Wochen

Buch

Organisational Communication in Africa

This book delves comprehensively into organisational communication in Africa in the digital age, alongside other organisational changes. This makes it a valuable resource for scholars, practitioners, and …

lieferbar innerhalb 2-3 Wochen

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Manfred Bruhn, Lorenz Pöllmann
Arts and Cultural Sponsorship

Arts and Cultural Sponsorship connects the cultural engagement of companies with strategic corporate and marketing communication. It is based on external cooperation with cultural institutions and interna…

lieferbar ab 17.1.2026.

Buch

Olaf Hoffjann
The Flight into Strategic Ambiguity

This book analyses how and why advertising, PR, and corporate and political communication make use of strategic ambiguity. This special quality of vagueness allows companies to talk about the relevance of…

lieferbar innerhalb 2-3 Wochen

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